The Ladder
Find your way in.
Four ways to live with Velvet Plate — from a free newsletter to a personalized six-month wellness system. Pick the depth that fits your week.
Free
$19, once
The Flagship
The Velvet Plate Slim-Down
$19 one-time · yours forever
A four-week gourmet wellness system. Twenty-eight dinners, designed once, delivered as one editorial PDF. The doorway to Velvet Plate.
- 28 gourmet dinners with macro breakdowns
- Weekly grocery lists organized for one trip
- Batch-prep instructions for busy Tuesdays
- Wellness appendices — the rituals behind the table
- Editorial-quality formatting, designed to keep
$12.99 / month
The Membership
Velvet Plate Plus
$12.99per month · cancel or pause anytime
A personalized monthly meal plan, the Monthly Ritual guide, member-only video, and the kind of editorial wellness experience nobody else offers at this price. The recurring relationship.
- Personalized 4-dinner meal plan, every month
- The Monthly Ritual — an editorial wellness guide
- Founder Drop video, member-only, 15th of each month
- Insider Notes email, twice a month
- Velvet Member Portal — full library archive
- First access to retreats, supplements, partner collabs
- Quarterly Loyalty Token (curated playlists, recipe drops, partner perks)
- Pause for up to 60 days/year, cancel anytime
$149 / year
The Annual
The Velvet Experience
$149per year · full personalization
A full year of Velvet Plate Plus paid annually, with deeper personalization across the whole year. Built for members who know they’re staying.
- Twelve months of personalized monthly meal plans
- All Plus member benefits, included
- Annual member savings vs. month-to-month
- Priority email support from the founder
$399 / 6 months
The Premium · By application
The Velvet Concierge
$399every six months · one-on-one support
Personalized coaching with the founder, custom menu adjustments, direct support, and the highest-touch wellness experience Velvet Plate offers. By application only.
- One-on-one founder consultation each month
- Custom menu adjustments based on your week, your goals, your moments
- Direct WhatsApp/email line to the founder for support
- All Plus benefits, plus deeper personalization
- First access to every new Velvet Plate product, before public launch
A few questions members ask
Which tier should I start with?
If you’re not sure, start with the Newsletter (free) or the Slim-Down ($19 once). Both are doorways — you can move up to Plus or Concierge anytime, and your purchase history follows you. The Slim-Down also doubles as the gateway most Plus members come through.
Can I cancel?
Anytime, no questions. The Slim-Down is a one-time purchase — nothing to cancel. Plus, Experience, and Concierge all let you cancel from your member portal whenever you want. Plus also offers up to 60 days/year of pause if you need a break (travel, life, a season that needs less).
How is Plus different from the Slim-Down?
The Slim-Down is one-time, static, twenty-eight set dinners for everyone. Plus is recurring — a fresh personalized plan every month, plus the rituals, the video, the notes, the library. The Slim-Down is the doorway. Plus is the home you stay in.
How is the meal plan personalized?
When you join Plus, Experience, or Concierge, you’ll share your allergies, BMI, gender, goal, and meal preferences. Each month’s plan is built around those. You can update your profile anytime — the next plan adjusts.
Does this guarantee weight loss?
No. Velvet Plate is a wellness system, not a medical program. We can’t and won’t guarantee weight outcomes — that’s not how the FTC works, and that’s not how we operate. What we will say: members who use the plans consistently and pair them with thoughtful daily movement often see meaningful changes — not because of restriction, but because the food is finally something they want to eat. Always consult your physician before starting any new wellness or weight management program.
Are there refunds?
Slim-Down: digital products are final-sale, but if you genuinely don’t think it’s what you wanted, write us at info@velvetplate.com within 7 days and we’ll handle it case-by-case. Plus/Experience/Concierge: no refunds on past months, but you can cancel future months anytime from your member portal. We’d rather have a quiet customer than a loud one.
Velvet Plate is a wellness system, not medical advice. Individual results vary. Always consult your physician before starting any new wellness or weight management program, especially if you are pregnant, nursing, or managing a medical condition.