Velvet Plate
Luxury wellness, plated.
For the woman who refuses to choose between elegance and her health.
What we are
A wellness brand, not a diet.
Velvet Plate is the luxury wellness ecosystem for the woman who’s done choosing between flavor and the body she actually wants.
Gourmet, every night.
Brown butter halibut. Slow-cooked salmon. Herb-roasted lamb. The food is the point — not the punishment.
Personalized, when you want it.
From a $19 static system to a $12.99/month plan tailored to your allergies, BMI, and goals. You pick the depth.
Editorial, not worksheet.
Designed like a magazine spread. Photography, layout, typography. You’ll keep these PDFs on your phone — or your bedside.
No traps.
One-time purchases stay yours forever. Subscriptions can be paused or canceled anytime. Luxury isn’t a trap.
The Ladder
Find your way in.
Three doorways to live with Velvet Plate. Pick the depth that fits your week.
The Flagship · One-time
The Velvet Plate Slim-Down
$19 once
Twenty-eight gourmet dinners. Four quiet weeks. Macros, grocery lists, batch-prep instructions, wellness rituals. A four-week wellness system, designed once, yours forever.
The Membership · Recurring
Velvet Plate Plus
$12.99 / month
A personalized monthly meal plan, the Monthly Ritual guide, member-only Founder Drop video, Insider Notes, and the full Velvet Member Portal. Cancel or pause anytime.
The Premium · By application
The Velvet Concierge
$399 / 6 months
Personalized coaching with the founder. Custom menu adjustments, direct support, deepest personalization. By application only.
From the founder
A home cook, an idea, a kitchen.
It was a Tuesday in February. I’d had a long day. I came home, stood in front of the fridge, and stared at a sad container of grilled chicken and steamed broccoli someone had told me was “clean eating.”
I closed the fridge. Ordered Thai. And ate it standing up, on the counter.
The reason most people fail at eating well isn’t willpower. It’s that the food we’ve been told is “healthy” forgets it’s supposed to be dinner. With a glass of something. At a table. With music.
That’s the moment Velvet Plate started — in my head, on my counter, mid-pad-thai. Built for the version of me — and the version of you — who refuses to choose between elegance and her health.
— Adu Kwasi Yeboah
Founder, Velvet Plate LLC · Austin, Texas
When you’re ready
Begin the Slim-Down.
Four weeks. Twenty-eight dinners. $19, once. Yours forever.